Waitrose has announced it’s expanding its in-home delivery service "While You're Away" to more than 1,000 customers.
Initially started with 100 customers
Back in last October, Waitrose initially started the “While You’re Away” trial with 100 customers that are located within the delivery zone of its online fulfilment centre in Coulsdon, south London. However, due to positive customer feedback, the pilot is being extended to 1,000 customers, although customers that are not necessarily located within the trial perimeter might still take part in the pilot scheme if they demand so.
How does it work?
Customers are able to grant access to delivery drivers through Yale’s smart lock technology, which sets a temporary access code for the lock that is then sent to Waitrose via an app. The driver’s device receives the code at the time the customer has booked for the delivery and is deleted once the delivery has been completed. The minimum order value is set at £25 and, due to the small number of customers involved at this stage, 6 orders at least should be placed by each customer.
In-home deliveries on the rise
Shoppers’ expectations are continuously increasing when it comes to getting the goods they want in a quick, and convenient way. In the last few months, we’ve seen several global retailers undertaking in-home / in-garage delivery trials, the latest of them being Amazon. Along with Waitrose, Edeka, Albert Heijn, Walmart, Jet.com and ICA have all trialled delivery this way in their respective markets.
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