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Edeka's online supermarket, Bringmeister, is launching a service which will enable groceries to be delivered straight into customers' fridges.

Increased convenience

A new Smart Lock system has been developed by Cary services, allowing time limited access to user's homes using electronic keys. The cost of the lock system is €9.99 a month. In partnership with this, Bringmeister will give customers the option to order groceries online and have them delivered to their house whilst they are out. The delivery drivers will be able to bring groceries into customers' fridges, hallways or cupboards as requested.

Developing the online offer in Germany

Bringmeister became part of the Edeka network in January 2017. Since then, the retailer has been expanding its capabilities in the online channel. With Amazon Fresh launching in Germany in 2017, retailers have started to increase the focus on their online services and begun to accelerate developments. Edeka started offering same day delivery in Berlin in August 2017, expanding this to Munich in December. This means that if customers place an order before 2pm, they can get their groceries delivered in an hour window between 6pm and midnight.

X5 launched an online store,, in April 2017, to service the Moscow area. Now it plans to open fulfilment centres for the online store, otherwise known as ‘dark stores’.

‘Dark stores’ aid Perekrestok fulfilment stores to focus on in-store

X5’s is currently supported by a number of Perekrestok hybrid-stores that are supermarket units combined with a warehouse. The online store services the Moscow area only and takes on around 500 orders a day. The ‘dark stores’ aim to relieve pressure from the Perekrestok hybrid stores as warehouse staff must fulfil online orders alongside in-store stocking. The ‘dark stores’ focus on online shopping only, helping them to process orders faster. could expand to St. Petersburg

Reports by local media that Vladimir Sorokin, General Director of Perekrestok, stated the potential opening of dark stores in Moscow and St Petersburg. Since the online operation is currently limited to the Moscow area, Mr Sorokin indicates expansion of the online store to St Petersburg.

Russian anti-competition authority put pressure on store expansion

In 2017, store expansion in St Petersburg and the surrounding area by X5 and Lenta increased competition in the area and has caught the attention of the Federal Antimonopoly Service (FAS). Mr Sorokin commented that Perekrestok is looking for additional sources of attracting customers. Potential restrictions by the FAS in opening new stores in Moscow and St. Petersburg will delay network expansion, so opening ‘dark stores’ is an alternative.

The discounter plans to expand its store network and build a new €80m distribution centre.

New 54,000 sq m distribution centre

Lidl is set to roll out its largest planned project in the country, with planning permission now secured for a new distribution centre. Building work for the 54,000 sq m facility in Newbridge, Co Kildare, is set to commence in April.

Since entering the country in 2000, Lidl has transformed the Irish grocery market and the existing Newbridge DC has been central to its success.

Lidl’s store expansion in Ireland

The new DC will be essential to support the retailer’s ambitious expansion plans in Ireland. It currently has 150 stores across the country, but plans to expand its estate to 200 by 2023.

New stores are to be rolled out include Grangegorman, Dublin; Dunshaughlin, Co Meath; Santry, Dublin; and Sligo. Existing stores in Fortunestown, Co Dublin, and Castlerea, Co Roscommon will also be rebuilt. In addition, a number of other proposed stores are still going through the planning system.


This report highlights four key supply chain trends that will emerge and develop in 2018. It also assesses how the trends IGD identified at the beginning of last year are impacting the supply chain today.
Discover IGD’s framework for customer centric supply chains to understand how leading FMCG organisations are shaping their supply chains from the shelf back.
Welcome to the second report on our new benchmarking series, Building a successful supply chain. Our new framework assesses 24 different measures of supply chain maturity. You can find the first report in our Powered by people trend hub.

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