Tesco has become the first of the Big Four retailers to sign up to the National Farmers' Union's fruit and veg pledge.
Joining the NFU fruit and veg pledge
The NFU's fruit and veg pledge is designed to nurture long-lasting relationships between retailers and suppliers, with commitments to treat suppliers fairly, reduce food waste and buy more British fruit and veg when it's in season. The move offers greater price certainty for growers - for a season or on a specified volume of produce, with no unexpected or imposed changes. It will also help growers plan promotional activity in advance. The move builds on previous support for growers to extend the season for British produce in-store and use crops more fully.
First of the Big Four
By signing up for the pledge, Tesco becomes the first of the Big Four to do so. Retailers to have already signed up to the pledge since its launch in 2012 include Aldi, Lidl and Co-op.
Ensuring fairness for farmers
NFU President Meurig Raymond commented: “It is excellent news that Tesco has signed the NFU’s Fruit and Veg pledge. British farmers produce the food which helps to feed the nation and it is positive to see Tesco recognise that fact, committing to values that ensure fairness for the farmer and the supply chain.
“By offering this vital certainty and commitment, Tesco’s suppliers of fruit and veg will be in a stronger position to invest in their business, plan for the future, boost productivity and compete in a global marketplace. By signing up to the pledge, Tesco is telling suppliers it has started the journey of delivering ever higher standards of business integrity, which we are very proud of.