SPAR is re-entering the Greek grocery market as it looks to create and operate ‘the largest chain of independent food retailers in the country’. SPAR previously left the Greek market in 2015, having had a long standing partnership with Veropoulos.
350 stores to open in next four years
SPAR International's partnership with SPAR Hellas, will see 350 SPAR stores open throughout the country in the next four years. Over 1,400 SPAR private label products will be available, with many sourced locally.
Initially, the first ten stores will launch by July, building up to a total of 80 stores by the end of the year.
Partnerships at the heart of growth ambitions
As part of the expansion plans, SPAR Hellas is cooperating with the ASTERAS association, which will see ASTERAS convert the majority of its 200 stores to the SPAR banner. ASTERAS was established in the early 1990s and has 88 local supermarket owner-members. In 2016, its turnover was around €500m.
In turn, ASTERAS is also partnering with ‘the MESIS association, which has more than 500 stores across Greece and a reported €700m in sales’. SPAR Hellas will also establish new stores.
SPAR Hellas: combining local knowledge and international best practice
Commenting on the announcement, Fivos Karakitsos, CEO of SPAR Hellas said, ‘The combination of Greek retailers’ excellent local knowledge and SPAR international’s best practice and global brand, will result in innovative store layouts for the customer, excellent fresh products, a wide range of own brand products and value for money’.
SPAR International: SPAR will be dynamic in this competitive market
Tobias Wasmuht, SPAR International Managing Director said, ‘The Greek retail market is competitive but SPAR will act as a dynamic force, bringing quality, fresh produce, value and an excellent retail experience to our customers. I am confident that SPAR will create growth opportunities for independent retailers and Greek producers and suppliers, bolstering growth of the Greek economy’.