Sainsbury's has launched a trial 30 minute click & collect service using its Chop Chop app. In so doing it becomes the first UK grocer to offer a sub one hour collection option.
Extending Chop Chop
The trial will operate from the retailer's Pimlico store and enable customers to collect up to 25 items 30 minutes after placing their order. The service is being offered free of charge with customers able to collect their order by showing their order number at the store's Chop Chop desk. The service adds a new dimension to Sainsbury's existing Chop Chop one hour cycle courier delivery service which launched in June last year.
Commenting on the launch, Clodagh Moriarty, Director of Online at Sainsbury’s said: “We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility. The way customers are shopping is changing as they look for faster and more convenient options and we want to continue leading the way in giving them the services they need to shop wherever and whenever they want. We were the first UK supermarket to introduce one-hour delivery last year and we’re now delighted to be the first to trial a 30 minute Click & Collect service. It’s an exciting time for the business and we hope to see a positive response from our shoppers.”
Drive for faster fulfilment
Sainsbury's move comes as Amazon Prime Now offers one hour delivery from more locations and scales up its capabilities in food retailing. It also follows the June launch of Tesco Now which provides a one hour delivery service from stores in London for flat rate £7.99 fee (or delivery within two hours for £5.99). Tesco is also soon to complete the roll out of same day delivery nationwide. Sainsbury's, meanwhile, is stepping up communication of Argos's Fast Track delivery option which allows customers near instant collection of online orders from its non-food offer.
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