Morrisons to become the first supermarket to introduce plastic-free fruit and veg areas.
60 stores during 2019
The Bradford-based supermarket aims to roll out the plastic free aisles in 60 of its stores during the course of this year. Having said that, customers that desire to purchase packaged fruit and veg can still do so in another designated area. The grocer will be selling 127 varieties of loose fruit and veg, while customers will have the choice of taking them through to the checkout either loose or use the provided recyclable paper bags. The loose range of fruit includes apples, pears, oranges, figs, persimmons and pomegranates, while the loose range of veg comprises of carrots, potatoes and onions in addition to more seasonal produce.
The move comes after a 10-month trial which took place in three stores. The pilot resulted in an average increase of 40% in loose fruit and veg sales.
Drew Kirk, fruit and veg director at Morrisons said: “Many of our customers would like the option of buying their fruit and veg loose, so we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”
156 tonnes of plastic to be saved
According to Morrisons, the new ‘buy bagless’ shelves are estimated to save 156 tonnes of plastic per year.
Several supermarkets have taken similar steps that aim to reduce the use of plastic within their supply chains, such as Tesco, Waitrose, M&S and Walmart.
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