How Asda and Morrisons are stepping up their grocery delivery options

Date : 13 May 2019

We round-up Asda’s and Morrisons’ measures to improve customer’s grocery shopping experience.

Asda to introduce ‘drive-through’ grocery shopping in Mansfield…

Customers will soon be able to collect their grocery orders without leaving their cars. Indeed, Mansfield district council has given its green light for plans to implement a drive-through grocery collection point at the Asda superstore on Old Mill Lane.

Essentially, customers will be able to order their groceries online, drive to the drive-through collection point on their allocated time slot before being delivered their shopping to their car by Asda staff.

Up to three customers at a time can use the space allocated for the drive-through, where staff can be contacted via intercom.

…While Morrisons is looking for ultra-fast delivery space

Morrisons has announced last week that it’s opening up its exclusive relationship with Ocado, meaning it can seek a closer tie-up with Amazon. More importantly, the retailer is considering opportunities within the ultra-fast delivery space.

Morrisons’ boss Dave Potts has suggested that the retailer has been talking to businesses in the same sphere as Just Eat, Uber and Deliveroo. He said: “As both a food maker and shopkeeper, and not in every location in the country with bricks and mortar, I do think there are special opportunities ahead for Morrisons to be involved in that consumer change around next meal and last mile and how those things can be fulfilled. There are a number of companies entering the market to be part of that last mile of fulfillment, very short time-scales between an order from the consumer to the receipt of the goods, who believe their know-how and their wheels can add value to both retailers and consumers.”

Since Amazon is better equipped for large grocery orders, any established relationship with smaller delivery players indicates that Morrisons would have the capability to process much smaller grocery orders in urban areas where it doesn’t have a physical presence.  This has the potential to extend to meal deliveries, which can help Morrisons stand out in a competitive grocery sector.

For more news related to both retailers, check it out here (Asda) and here (Morrisons).