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Morrisons to become the first supermarket to introduce plastic-free fruit and veg areas.

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We round-up Asda’s and Morrisons’ measures to improve customer’s grocery shopping experience.

Asda to introduce ‘drive-through’ grocery shopping in Mansfield…

Customers will soon be able to collect their grocery orders without leaving their cars. Indeed, Mansfield district council has given its green light for plans to implement a drive-through grocery collection point at the Asda superstore on Old Mill Lane.

Essentially, customers will be able to order their groceries online, drive to the drive-through collection point on their allocated time slot before being delivered their shopping to their car by Asda staff.

Up to three customers at a time can use the space allocated for the drive-through, where staff can be contacted via intercom.

…While Morrisons is looking for ultra-fast delivery space

Morrisons has announced last week that it’s opening up its exclusive relationship with Ocado, meaning it can seek a closer tie-up with Amazon. More importantly, the retailer is considering opportunities within the ultra-fast delivery space.

Morrisons’ boss Dave Potts has suggested that the retailer has been talking to businesses in the same sphere as Just Eat, Uber and Deliveroo. He said: “As both a food maker and shopkeeper, and not in every location in the country with bricks and mortar, I do think there are special opportunities ahead for Morrisons to be involved in that consumer change around next meal and last mile and how those things can be fulfilled. There are a number of companies entering the market to be part of that last mile of fulfillment, very short time-scales between an order from the consumer to the receipt of the goods, who believe their know-how and their wheels can add value to both retailers and consumers.”

Since Amazon is better equipped for large grocery orders, any established relationship with smaller delivery players indicates that Morrisons would have the capability to process much smaller grocery orders in urban areas where it doesn’t have a physical presence.  This has the potential to extend to meal deliveries, which can help Morrisons stand out in a competitive grocery sector.

For more news related to both retailers, check it out here (Asda) and here (Morrisons).

Barcode standards agency, GS1 UK, has launched its new product data service, productDNA.

ProductDNA aims to deliver accurate and consistent data; capturing, managing and distribution information in way that is easily accessed and shared across the supply chain. The productDNA service consists of:

  • A new industry data model for suppliers to share product data with retailers
  • A cloud-based secure product catalogue
  • An independent physical product verification to ensure accuracy of product data

Easy access to data

The service covers over 150 product attributes, including ingredients, weight, dimensions, nutritional values and allergen information. Brands and suppliers own the data, and retailers have easy access to the information, ensuring that shoppers can receive accurate and up to date information about their products.

Improving efficiencies

GS1 UK is managing productDNA through its Retail Grocery Advisory Board. The board aims to provide better customer experience whilst improving efficiencies throughout the supply chain. Members include major retailers (Asda, Boots, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose) and manufacturers (Coca Cola Enterprises, Dairy Crest, Kellogg’s, Mondelez, Müller, Nestlé, PepsiCo P&G and Unilever) in the UK.

Promoting better quality data

GS1 UK’s chief executive, Gary Lynch, commented: “The grocery sector has spent years grappling with the transfer of data. ProductDNA sets out agreed processes and data rules, based on the common need to improve product data quality and efficient sharing across the retail industry. We’re excited to have created productDNA in partnership with our members to address these issues and look forward to its adoption by the industry.”

Morrisons is increasing investment in its wonky veg offer with a raft of new pledges designed to boost its popularity and address shoppers' concerns about food waste on farms.

50% increase in seasonal range

At the heart of its 'Wonky Veg Promises' is a pledge to expand Morrisons seasonal range by 50% to 33 lines, with the inclusion of new lines such as chillies and kiwis. The UK's fourth largest retailer will also launch its first frozen wonky product, a 1kg wonky berry mix and will sell wonky versions of exotic fruit and veg such as avocado. This latest expansion of the range comes just three years after it launched with only four products.

Opportunities for suppliers

To offer a wider seasonal variety of naturally wonky products, Morrisons will source its range from nearly 500 British and overseas farmers. Morrisons will also increase the number of farms where it buys the ‘whole crop’ (and not just a portion of it) to nearly 300 by 2019. 

Reducing food waste motivates shoppers

Commenting on the initiative, Drew Kirk, Fruit and Veg Director at Morrisons said: “We have listened to customers who have told us they want to be given every opportunity to reduce food waste. So we’re providing a much bigger choice of naturally wonky or blemished products - so everyone can be involved in reducing waste and afford to eat more healthily.”


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