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Mercadona has launched a pilot in Valencia to test, learn and improve its online shopping service for its clients, the ‘boss’.

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Spain-based Mercadona has begun hiring staff ahead of its launch in Portugal, which is planned for 2019.

Hiring adds another location for Mercadona

Hiring has begun in Maia, which adds to three other locations in which Mercadona is already known to be planning to open stores; Gondomar, Matosinhos and Vila Nova da Gaia. The stores that are in development are set to have a sales area of about 1,800 sq. m and are, therefore, inline with those it operates in Spain. To support its expansion in Portugal Mercadona is establishing a distribution centre in the Laúndos Industrial Park, in the municipality of Póvoa de Varzim (in Greater Porto). The 17,000 sq. m site is planned to open by the end of January 2019.

New stores to follow new design

The stores set to open in Portugal are all set to be under its ‘Efficient store model’, which improves on shoppers’ in-store experience, by investing in their look and feel, while simultaneously reducing their environmental impact.

Mercadona continues to invest in its fresh supply chain and Eroski revamps its health and beauty private label, Belle.

Mercadona drives supply chain efficiencies in fresh

Speaking at an Aecoc event, Mercadona’s Pedro Corraliza, who manages its logistics programme, said that the retailer was aiming to build out its integrated logistics chain for fresh produce (agricultural products, livestock and fish) with the clear intention to ‘eliminate the intermediaries’. Mercadona has been investing in its fresh supply chain to minimise wastage, maximise freshness and to take account of changing shopper trends. The new initiative will help the retailer build on these strengths and improve its margin by removing additional steps within the supply chain.

Eroski updates Belle private label make up range

Retailers in Spain have been investing in private label, such as DIA with Bonté and El Corte Inglés with ‘All Intense Beauty’, with health and beauty an increasing focus category, a development that Eroski has mirrored through an update of its Belle private label cosmetics range. The Belle range includes 100 products across all make up categories.

Mercadona’s fresh food operation at its Barcelona distribution centre (DC) is set to be automated, according to press reports.

Automated order picking

The new Abrera DC, which already has automation for its frozen operation, is to extend the capability to its fresh operation. The system, designed by technology company Witron, will automate order picking and help Mercadona supply fresh meat and dairy products to 280 stores in the Catalonia region.

In total, 18 Witron case order machines (COM) will be installed along with 18 aisles of storage space accommodating 162,000 trays and a five-aisle pallet depot.

Find out more

Mercadona has invested heavily in its distribution network. Its strategy has been to automate all the main processes in its warehouse operations. This presentation looks at Mercadona’s strategy, the automation used and the journey products take through its impressive operation at Ciempozuelos, near Madrid.

Presentations

25/07/2016
An essential summary of supply chain priorities, latest network developments, and other key statistics for Mercadona.
09/12/2011

The Spanish retailer Mercadona has invested heavily in its distribution network. Its strategy has been to automate all the main processes in its warehouse operations. This has dramatically reduced its dependency on manual labour, and created some of the most technically focussed operations in grocery distribution. This presentation looks at Mercadona’s strategy, the automation used and the journey products take through its impressive operation at Ciempozuelos, near Madrid.

Every quarter we review the strategic developments in the supply chains of FMCG manufacturing businesses. This quarter, we’ve seen companies innovating in the supply chain streamlining operation to increase efficiencies.

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