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Jumbo has started delivering groceries to the centre of Amsterdam, and areas just outside. Customers can order using the Jumbo app or online at and choose their delivery slot. Jumbo is now offering the choice of a 1 hour or 2-hour timeslot for deliveries within the city centre, giving customers even more flexibility.

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Jumbo has announced strong growth and an increase in market share. Online has performed particularly well, with Jumbo’s share of total online revenue increasing to 4% at the end of 2018.

Plans for growth in 2019

Jumbo will focus on a move “from food retail to food experience” says CEO Frits van Eerd. This will include innovation, introducing the Jumbo Food College and an increase of digital content. There are plans for further distribution centres in Amsterdam and Middelburg, and the first Jumbo stores in Belgium are scheduled to open in Q4 2019. Construction of the new mechanised distribution centre in Nieuwegein will continue through 2019, with plans for it to be fully operational by the end of 2020.

Online Growth

Following the pilot of a new home delivery approach in the Den Bosch region in November 2018, Jumbo plans to open test delivery hubs in Amsterdam and Middleburg. The hub structure allows Jumbo to deliver direct to homes and reach a larger number of customers in the Netherlands. These hubs are well placed to fulfil the demand for home deliveries in large cities and support rapid growth in this area for Jumbo.

Source: Jumbo

Jumbo in Belgium

Jumbo began exploring the Belgian market in 2018 and has since secured multiple locations for supermarkets. Jumbo has created a separate organisation – Jumbo Belgium – to manage the move into Belgium, with the first stores expected to open in the final months of 2019.

An ambitious programme to tackle food waste was launched this week in the Netherlands. United Against Food Waste is a collaborative programme aimed at cutting Dutch food waste by 50%.

One of the eye-catching initiatives comes from “Verspilling Is Verrukkelijk” (“Waste Is Delicious”), a group of entrepreneurs developing new products made from food that would otherwise be wasted. They worked with Jumbo to launch an aisle of food-waste products, such as soup made from misshaped vegetables, beer brewed using stale bread or soap produced from orange peel. The store and producers will work with researchers from the Wageningen University & Research team to evaluate the results.

Toine Timmermans, programme manager for sustainable food chains at Wageningen Food & Biobased Research said “This real-life setting will enable Wageningen scientists to examine which approach has the best effect, which types of products and packaging are attractive to consumers, which kinds of consumers opt for surplus products, what the ideal pricing level is, and how to present products in the best possible way.”

The United Against Food Waste programme was kicked off this week by the Taskforce Circular Economy in Food, a collaboration between the Dutch government, FMCG and retail companies and research organisations. This is notable because it is a public-private partnership, which perhaps sets the tone for measures on food waste in other countries.

We share the latest developments from the Netherlands as Jumbo and Coop acquire Emté supermarkets, Poiesz buys the Van Smaak meal delivery service and Picnic partners with Wehkamp.

Jumbo and Coop acquire Emté supermarkets…

Following speculation about the future of the Emté supermarket business, parent company Sligro Food Group has sold the chain to Jumbo and Coop Netherlands. The deal, which is worth €410m, will see the retailers acquire 130 Emté stores, two distribution centres, a meat plans and supporting Sligro divisions.

Two thirds of the Emté business will be integrated into Jumbo, the country’s second largest retailer. The remaining third will be integrated into Coop Netherlands. Real estate across 27 locations will also be sold, while Sligro will become Jumbo-owned La Place’s supplier.

In 2017, Emté achieved a turnover of €828m.

…As Poiesz buys Van Smaak meal delivery service

Elsewhere, Poiesz has acquired the Van Smaak meal delivery service. The two companies have partnered on the home delivery of products since last year, using a shared logistics network.

Picnic partners with Wehkamp

In other news, Picnic has partnered in a trial with online non-food retailer Wehkamp. This will allow Picnic’s customers in the Amersfoort area to return products from Wehkamp to Picnic couriers.

The collaboration will include the connection of ‘complex logistics flows and ICT systems’, while offering shoppers added convenience.


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