Coles has piloted a small-scale grocery home delivery service with Uber in Australia.
Becoming more agile
Coles has partnered with Uber’s UberRUSH brand, currently operational in several US cities. It will support customers who have missed items from their original online orders to be delivered same day, offering customers greater flexibility. This allows the retailer to be more agile and could ultimately speed-up delivery times. Coles currently has its own dedicated fleet of vans - it will be interesting to see if Uber's infrastructure can help Coles lower its distribution costs.
Competition for online delivery for groceries in Australia is expected to intensify over the next 12 months, particularly with Amazon expected to enter the market. This threat is now larger than ever since Amazon bought Whole Foods Market last month, increasing its ability to blend online with offline retail extremely quickly.