Leading neighbourhood and convenience retailer the Co-operative Group has announced it is to roll-out its initiative to recruit local food and drink suppliers to supply nearby stores throughout the UK.
Follows successful trial in Yorkshire
The launch of the national programme comes in the wake of a pilot scheme established in Yorkshire, running since 2015. Currently the Co-op's 250 stores in Yorkshire are being supplied with more than 150 local lines, including eggs, milk, bread, ice cream, sweets, crisps, pickles, pies and sausages, as well as beers from 23 Yorkshire based breweries.
Aiming to double its number of local suppliers
The next stage in the progressive roll-out of this trial will see locally sourced products launched into Co-op stores across Lancashire, Cheshire, Cornwall, Devon, Wales and Avon & Somerset.
Charlotte Bleasdale, Ranging Manager for the Co-op in Yorkshire commented:
"Our approach sets out clear principles to foster closer relationships and support for local suppliers; we want these businesses to thrive and so we do not seek exclusivity for instance. It is the innovation, traditions, quality and the passion of the producers which makes for prized local products."
Want to keep up to date with the latest news and insights? Sign up for the weekly supply chain newsletter here.