Carrefour France has announced that it has launched a new ‘ultra-fast’ delivery service covering Paris and Neuilly-sur-Seine. Carrefour has been trialling the service since October in around 10 Paris districts.
Service to offer range of about 2,000 products
Carrefour’s service enables shoppers to choose from a range of about 2,000 everyday staple products for delivery within an hour, within a 30-minute timeframe. Carrefour has said that the range is akin to the range available in a ‘town-centre supermarket’, which should mean that a in-store pick solution will be the fulfilment method of choice in the medium term. Shoppers are charged €4.90 for using the service and there is no minimum spend. Meanwhile Carrefour stressed that, potentially targeting Amazon, there is no need for shoppers to subscribe to take advantage of the service.
Deliveries are made between 09:00 and 22:00 Monday to Saturday by ‘Stuart’, a start-up in which GeoPost has invested. Carrefour has said that an app will be launched soon for the service, which will allow shoppers to track their deliveries in real time.
Service raises the competitive levels in Paris
Carrefour’s announcement comes soon after rival Casino-owned Franprix extended the range of products it would make available for delivery in an hour, following a tie-up with start-up company, Les Nouveaux Fromagers, while Amazon has made a steady stream of announcements about its own capabilities in Paris during 2016.
A growing range of ecommerce solutions
The extension of the service in Paris suggests that shoppers have taken to the service, while Carrefour believes that it is key to maintaining market share in the key city and continue to be successful in the medium term. The new service adds to Carrefour’s growing range of ecommerce solutions and provides it with a way to compete in urban areas around the country, utilising its extensive store estate, which was bolstered through the acquisition of DIA. If it continues to be successful in Paris, Carrefour could extend it to other cities in the country as a way to gain first mover advantage over Amazon and its mainstream rivals.
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