As Carrefour and Leclerc discuss online developments in Poland, we look at the two retailer’s contrasting views on the channel’s short term development in the country.
Carrefour beta tests marketplace
Carrefour has launched the beta version of its online marketplace in Poland. The store will massively increase the size of its range enabling both it and third-party retailers to sell through the site. Shoppers using the site will be able to have orders delivered to home or made available through click and collect counters in-store.
Carrefour said that products that are successful online could be added to its in-store ranges, especially its hypermarkets. The site will enable Carrefour to collect data on shoppers, their buying preferences and help it to better target in-store ranges as it looks to make stores more appealing to shoppers. The launch of the marketplace in Poland builds on Carrefour’s growing online skill and scale in the country, which has been expanded to carry new products and cover more cities in recent months.
Leclerc cautious about online prospects
Meanwhile, in an interview with Wiadomosci Handlowe Leclerc Poland’s chief executive, Jean-Philippe Magre, said his company is more cautious about online’s prospects in the country. Magre feels demand for ecommerce is not as established as it is elsewhere in Europe, but noted that Leclerc will develop an ecommerce solution at some point. The process to unify all its stores and develop a process to operate online is expected to take two years.
11 of Leclerc’s stores in Poland operate some sort of online solution, with more likely to launch an offer soon. Magre says that the direction of travel is inevitable and that shoppers will increasingly want ecommerce solutions as they will want the convenience and choice about where they shop.