Asda has worked with Clipper Logistics since 2008. The partnership agreement has been a successful collaboration, with Clipper managing online order fulfilment and returns, storage and receipts from its sites in Ollerton and Doncaster.

Continuing a successful partnership

Asda's senior director for central logistics, Chris Hall said: “We are looking forward to a continued partnership with Clipper for fulfilment of our George.com e-commerce ranges through their Ollerton site. "Clipper has a long history of excellent service and this contract builds upon their expertise and experience to deliver for our customers. We look forward to the future with Clipper in this fast paced, highly demanding sector.”

Source: Clipper

Carl Muir, operations director at Clipper Logistics, said: “Our relationship with the Asda and George brands has gone from strength to strength over the last 10 years, and we are delighted to be continually valued as an agile and innovative partner. "We are looking forward to expanding together with Asda, as increased volumes drive additional resource requirements, with the possible addition of a further packing machine in 2019. We look forward to continuing to maintain our strong service levels and reinforce the efficiency/effectiveness of our partnership.”

E-Fulfillment Solutions

Clipper Logistics upgraded its Ollerton site to further develop its supply chain offering to Asda. During a 16-week project, the warehouse system was upgraded, several conveyors were installed and a new team was both recruited and trained. Further to these physical developments, Clipper also integrated its warehouse management system with ASDA’s IT systems providing additional support to the customer order process.

Barcode standards agency, GS1 UK, has launched its new product data service, productDNA.

ProductDNA aims to deliver accurate and consistent data; capturing, managing and distribution information in way that is easily accessed and shared across the supply chain. The productDNA service consists of:

• A new industry data model for suppliers to share product data with retailers
• A cloud-based secure product catalogue
• An independent physical product verification to ensure accuracy of product data

Easy access to data

The service covers over 150 product attributes, including ingredients, weight, dimensions, nutritional values and allergen information. Brands and suppliers own the data, and retailers have easy access to the information, ensuring that shoppers can receive accurate and up to date information about their products.

Improving efficiencies

GS1 UK is managing productDNA through its Retail Grocery Advisory Board. The board aims to provide better customer experience whilst improving efficiencies throughout the supply chain. Members include major retailers (Asda, Boots, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose) and manufacturers (Coca Cola Enterprises, Dairy Crest, Kellogg’s, Mondelez, Müller, Nestlé, PepsiCo P&G and Unilever) in the UK.

Promoting better quality data

GS1 UK’s chief executive, Gary Lynch, commented: “The grocery sector has spent years grappling with the transfer of data. ProductDNA sets out agreed processes and data rules, based on the common need to improve product data quality and efficient sharing across the retail industry. We’re excited to have created productDNA in partnership with our members to address these issues and look forward to its adoption by the industry.”